Difference between Marketing and Advertising

According to Don Draper from the T.V. show Mad Men, "Advertising is happiness." How true is that statement? And how is Advertising and Marketing different from each other? Most people don't notice, but they are two totally different aspects.

Advertising is more about the media talking and selling a specific item by trying to find different ways to tell people WHY they should buy it. It's more about capturing our attention and make us think that we WANT or NEED what they are selling. It’s a way to make us feel HAPPY about getting a product, which sometimes means leaving out the truth of what the product does or what it really is for. According to About.com the meaning of Advertising is, “The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” This all comes back around to making people feel happy and like they are making the right choice by choosing the product.

On the other side you have Marketing. Marketing is more customer and strategy based. For a product to do well you need to make sure to have a good marketing plan. Know who the product is for. Split it up. Are you aiming to target single women or married? Are you making a product that will help the poor or made only for the rich? Marketing is all about planning, people, demographics and target customers. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to Marketpower.com

So what’s the real difference? Think about Marketing as being a broader term. Inside the term marketing you have sub-categories like; market research, media planning, product pricing, distribution, sales strategy, and community involvement. Well in the sum of it all Advertising fits in that same group, it’s one of the very powerful tools of Marketing.

The American Dollar

Should the American Dollar be week or strong? The logical choice isn’t the choice you think we should make. The most beneficial answer would be to make the American Dollar average. Not too strong or week. In a perfect world that’s what we would be able to do. There would be a fair demand for American goods and we wouldn’t owe too much to other countries. In the end do we live in a perfect world? So then if you had to choose ONLY between weak or strong, what would the choice be?
Personally, after thinking hard about this, I would say a strong dollar. The downfall to a strong dollar is that we might end up buying things from outside the country more, hurting our own. If the Dollar is strong then we can buy things from over seas way cheaper then from our own. It also makes factories that are still in the U.S. want to outsource to other countries cause they can pay them so much less then paying American Citizens. By doing all this we can end up losing more and more jobs then we already have. Now look at the good parts about it. If it’s stronger then we can BUY MORE. Think about our economy. We are all raised to be buyers. From the moment we can watch television images of things we think we want or “can’t” live without flow into our minds. Americans in the end are materialistic and always wants more. More food in their house, more toys to play with, more room to run around in, just more of everything. By having that U.S. dollar being strong it makes it easier to buy more. Do we really need to buy more? No we don’t, but we like it. Plus we like being a superpower in the world. How can you be a superpower if you’re not worth anything?

Bad costumer service

One of the worst costumer service experiences I have had recently was with Wal-mart. I had a clogged sink at home and from working in construction for years before joining the military I knew exactly what to do. I just needed the tools to do it, so to Wally World I went. After searching myself for about 20 minutes I couldn’t find the right tools anywhere. If I knew where an Ace Hardware was I would have just gone there, but I didn’t. So after walking up and down each aisle and not finding anything I decided just to man up and ask someone. The problem was after searching for 20 minutes I haven’t even seen one employee. Final after another 15 minutes of searching, for a person this time, I found someone and I asked them if tools and hardware was their area, they said “yes”. “Thank god,” I mumbled before I told them the tool I needed. That’s when I ran into the real problem. They had no Idea what I was talking, and then they searched for it and asked other people. I got fed up with it all and found something else totally different and chose that I would just go home and get creative and FIND a way to make it work. The reason this was such a big deal to me was it was the third time that week that I went into Wal-mart and got either the wrong information or found someone working in an area and not having any idea about what they do. You would think if you are making a “living” there you would take the time out to a least know what you are selling.

On a lighter note, now I will talk about a good customer service experience I have had. I have Auto insurance with Progressive. They may not cover “wear and tear”, a problem I have now, but they did give good service with great timing one night when I really needed a break. I was at school last quarter and I accidently locked my keys in my truck. I didn’t want to break a window or anything so I called progressive. Not only did they cover it but they had someone there before an hour to help me. They were very nice on the phone and even called me back to make sure the guy showed up on time. I was very relieved and satisfied with that service.

About me draft

Hi, I’m Timothy Salmon the filmmaker. Films have started to loose their touch more and more as time goes by. We always seem to keep moving forward with technology and the way over use of bad CGI in our films. In my filmmaking I will use CGI only when necessary, without any overuse. I’m a firm believer that most effects should be Special Effects, not just visual. The reason older movies did so well and meant so much to use was because we felt like part of it. We were living the adventure, the love, and the fear, not just watching it. There are way to many movies that people walk into the theaters, paying with their right arms, and walks out just to forget the movie the next day. They forget the story, if there even is one, and they forget all the details. It’s very said to hear someone say a movie was good yet they can’t even tell you what’s good about it. They can’t tell you all the major events. If you cant remember the events they what are you paying for? My goal is to bring back that creativity, that love, that fear, and that life people seem to miss so much in movies. When it comes down to it all the movies are for the people of the world, and it’s time that we take it back.