According to Don Draper from the T.V. show Mad Men, "Advertising is happiness." How true is that statement? And how is Advertising and Marketing different from each other? Most people don't notice, but they are two totally different aspects.
Advertising is more about the media talking and selling a specific item by trying to find different ways to tell people WHY they should buy it. It's more about capturing our attention and make us think that we WANT or NEED what they are selling. It’s a way to make us feel HAPPY about getting a product, which sometimes means leaving out the truth of what the product does or what it really is for. According to About.com the meaning of Advertising is, “The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” This all comes back around to making people feel happy and like they are making the right choice by choosing the product.
On the other side you have Marketing. Marketing is more customer and strategy based. For a product to do well you need to make sure to have a good marketing plan. Know who the product is for. Split it up. Are you aiming to target single women or married? Are you making a product that will help the poor or made only for the rich? Marketing is all about planning, people, demographics and target customers. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to Marketpower.com
So what’s the real difference? Think about Marketing as being a broader term. Inside the term marketing you have sub-categories like; market research, media planning, product pricing, distribution, sales strategy, and community involvement. Well in the sum of it all Advertising fits in that same group, it’s one of the very powerful tools of Marketing.
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