DISTRIBUTION

“As more people embrace online shopping, an increasing number of retailers are using multiple distribution channels.” (MKTG, Lamb Hair McDaniel, Pg. 178) Our main source of distribution would be online selling and shipping directly to the house. While most companies use the theory that, “The farther buyers are from sellers, the more they pay, because transportation cost generally increase with the distance merchandise is shipped. “(MKTG, Lamb Hair McDaniel, Pg. 284) Hollywood Vodka believes that people go through too much stress with money to begin with. Even though our price is a little higher we want to give our customers a break by always paying the shipping for them. While most companies will solely rely on in store sales, to keep it simple for everyone, Hollywood Vodka will only be sold in major alcohol stores and on the Internet. “Online retailing has exploded in the last several years as consumers have found this type of shopping convenient and, in many instances, less costly.” (MKTG, Lamb Hair McDaniel, Pg. 201)