“Companies cannot thrive for long in a world where billions of people are suffering and are desperately poor. Thus, it is in business’s interest to find ways to attack society’s ill.” (MKTG, Lamb Hair McDaniel, Pg. 29) With that in mind our objective is not only to bring the look of Hollywood to people, but also the feeling of doing good for the world like a few of the major stars try to do. While making a bottle painted in gold, under the paint will be recycled glass that has been melted down a reformed. Every customer will be able to take pride in what they are drinking while knowing they are doing well for our future. A happy future for the people of the world keeps happy and long customers. “Marketers need to understand that keeping current customers satisfied is just as important as attracting new ones, if not more so.” (MKTG, Lamb Hair McDaniel, Pg. 95)
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