PRODUCT

Most companies hire a marketer to make the “seem” better then most brands. “The marketer attempts to convince consumers that a particular brand is distinctive and that they should demand it over competing brands.” (MKTG, Lamb Hair McDaniel, Pg. 109) This is one thing we wont do. It comes down to the simple fact that we don’t need to do it. Our product makes itself distinctive and offers an amazing Experience quality, which is something that doesn’t need to be “forced” into the minds of our customers. It just happens. “Experience quality is a characteristic that can be assessed only after use.” (MKTG, Lamb Hair McDaniel, Pg. 160)