Considering most people older then 45 years old doesn’t care as much about fame and being a star our target market is set more for the men and women 21 to 45. But our brand is made to appeal to all categories of people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time. Cost per contact, therefore, is typically very low.” (MKTG, Lamb Hair McDaniel, Pg. 212) And with a name like Hollywood Vodka, and a classy, crisp taste, our main market is to make our product one that people will always stay loyal too. “A consistent preference for one brand over all others is quite high in some product categories. The best generator of repeat sales is a satisfied customer.” (MKTG, Lamb Hair McDaniel, Pg. 136)
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