SWOT

Strength: What makes us able to stand out from the rest from the very beginning is that we have an appeal already longed for by a large portion of the world. “Competitive advantage is a company and its products are perceived by the target market as significant and superior to the competition.” (MKTG, Lamb Hair McDaniel, Pg. 19) By making vodka that attracts all sorts of people, and makes them feel proud of the vodka they are drinking gives us an advantage that most companies that have been around for a long time, don’t even have.

Weakness: Our only major weakness is the fact that there is so many different types of vodka already out on the market. While some may worry too much about all the different vodkas, but we will just keep a good competitive intelligence to keep our eyes on the sales and who’s doing better. “Derived from military intelligence, competitive intelligence is an important tool for helping a firm overcome a competitor’s advantage. Specifically, competitive intelligence can help identify the advantage and play a major role in determining how it was achieved.” (MKTG, Lamb Hair McDaniel, Pg. 128)

Once you know, then the weakness isn’t as scary as some companies might think.

External Opportunities: With so many ways to sale and market to the whole world the opportunities are endless. One of the top major opportunities is the ability to sale anywhere in the world using the Internet. It’s a tool every company should utilize.

Threats: Like most alcoholic drinks one of the main threats is having a bad rep with people. Whenever someone drinks and drive most people start to point fingers at the drink the person was drinking and not at the person drinking and driving. Hollywood Vodka is all about safety. We want our customers to drink responsibly and stop that threat.