PROMOTION

“A sale does not depend on aggressive sales force but rather on a customers decision to purchase a product.” (MKTG, Lamb Hair McDaniel, Pg. 6) Too many companies out there already gives off an aggressive feel in their sales. We want our customers to feel WANTED and CARED about and less like a bank account. Our promotions will keep that in mind even when we already seem like an underdog by being new. Major companies underestimate the power of places and companies that hasn’t been heard of before. “Countries and companies that were never considered major players in global marketing are now important, some of them showing great skill.” (MKTG, Lamb Hair McDaniel, Pg. 47)

When promoting Hollywood Vodka we will always keep in mind some of the biggest events that can help promote us without even knowing. Those events are award shows. By having a product that gives the feel of being a major Hollywood award it’s always going to have high sales in certain “seasonal” times. “Seasonal Media Schedule is products like cough syrup and sunscreen, which are used more during certain times of the year, tend to follow a seasonal strategy. “(MKTG, Lamb Hair McDaniel, Pg. 239) Many people who would buy during these times would most likely be loyal customers. Since our loyal customers are the ones that would keep us in business they are a major part of our promoting factor. ”The objective of loyalty marketing programs is to build long-term, mutually beneficial relationships between a company and its key customers.” (MKTG, Lamb Hair McDaniel, Pg. 247)