Price

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“A fixed cost does not change as output is increased or decreased.” (MKTG, Lamb Hair McDaniel, Pg. 268) No matter what is happening in output our prices will always stay the same. Our Price is set to $75 a bottle for 1.75 liters. That price may seem too high for most people to want to try, so we will have small shot bottles on sale for only $8. The point in the shot bottles is to gain some Adopters to our product. “A person who buys a product never before tried may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with a product to use it again.” (MKTG, Lamb Hair McDaniel, Pg. 152)