Social Media

Image if Hollywood Vodka was real if you would. It becomes a huge hit with the masses and found in every major store and bought online frequently. Now image something going wrong. Any scenario you can think of. Maybe a minor is brought to the hospital with alcohol poisoning from drinking Hollywood Vodka. Or a young man drinks and drives and kills someone and a bottle of Hollywood vodka is in his car. Would that make you stop drinking it? It would for some people. So how would Hollywood Vodka protect itself and even use the Social Media to Support it? Hollywood Vodka takes great pride in its friends and fans. The customer isn’t just a customer, it’s a family. If something bad happens to a customer something bad happens to Hollywood Vodka.
“Make a mistake and they’ll tell you everything you’re doing wrong,” Allen Silken, Atkins’ senior director of marketing says. “They tend to rise up and vocalize it.” When speaking these words the senior director of marketing for Atkins’ is talking about having a power platform for their customers. A power platform is an online way for customers to get access to interact with other customers, provide answers to frequently asked questions, take quizzes, and read about the news surrounding the product and many other things that could interest the customers. By keeping them in the loop with everything going on in the life of Hollywood Vodka, it helps them know they are more than just money. There would ALWAYS be safe tips for drinking and cautions when on the power platform and the site. We want people to enjoy life and have fun, while being safe in the process.
When news reports come out featuring Hollywood Vodka as a bad guy, or inspirer to evil, we will not hide it from anyone. Our goal is to let everyone know what the media is saying about it. We will in the process though remind everyone that we took all the caution labels and warning and made sure that everyone who buys our drink can see the warnings. We will remind people of the fun and safe ways to consume our vodka. Hollywood Vodka will always make sure that in case of a tragedy of any sort involving our vodka, that a highly trained and friendly professional will show up and represent Hollywood Vodka to the community and help do whatever is in our power to help right the wrong. While doing all of that, that same representative will blog about what they are doing while it is happening on the power platform for everyone to read.