DISTRIBUTION

“As more people embrace online shopping, an increasing number of retailers are using multiple distribution channels.” (MKTG, Lamb Hair McDaniel, Pg. 178) Our main source of distribution would be online selling and shipping directly to the house. While most companies use the theory that, “The farther buyers are from sellers, the more they pay, because transportation cost generally increase with the distance merchandise is shipped. “(MKTG, Lamb Hair McDaniel, Pg. 284) Hollywood Vodka believes that people go through too much stress with money to begin with. Even though our price is a little higher we want to give our customers a break by always paying the shipping for them. While most companies will solely rely on in store sales, to keep it simple for everyone, Hollywood Vodka will only be sold in major alcohol stores and on the Internet. “Online retailing has exploded in the last several years as consumers have found this type of shopping convenient and, in many instances, less costly.” (MKTG, Lamb Hair McDaniel, Pg. 201)

Price

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“A fixed cost does not change as output is increased or decreased.” (MKTG, Lamb Hair McDaniel, Pg. 268) No matter what is happening in output our prices will always stay the same. Our Price is set to $75 a bottle for 1.75 liters. That price may seem too high for most people to want to try, so we will have small shot bottles on sale for only $8. The point in the shot bottles is to gain some Adopters to our product. “A person who buys a product never before tried may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with a product to use it again.” (MKTG, Lamb Hair McDaniel, Pg. 152)

IPLEMETAL EVALUATION CONTROL

Hollywood Vodka will constantly do surveys and check-ins with our customers to make sure not only that our product is saleing, but also that our customers are always happy. “A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers.” (MKTG, Lamb Hair McDaniel, Pg. 295)

Social Media

Image if Hollywood Vodka was real if you would. It becomes a huge hit with the masses and found in every major store and bought online frequently. Now image something going wrong. Any scenario you can think of. Maybe a minor is brought to the hospital with alcohol poisoning from drinking Hollywood Vodka. Or a young man drinks and drives and kills someone and a bottle of Hollywood vodka is in his car. Would that make you stop drinking it? It would for some people. So how would Hollywood Vodka protect itself and even use the Social Media to Support it? Hollywood Vodka takes great pride in its friends and fans. The customer isn’t just a customer, it’s a family. If something bad happens to a customer something bad happens to Hollywood Vodka.
“Make a mistake and they’ll tell you everything you’re doing wrong,” Allen Silken, Atkins’ senior director of marketing says. “They tend to rise up and vocalize it.” When speaking these words the senior director of marketing for Atkins’ is talking about having a power platform for their customers. A power platform is an online way for customers to get access to interact with other customers, provide answers to frequently asked questions, take quizzes, and read about the news surrounding the product and many other things that could interest the customers. By keeping them in the loop with everything going on in the life of Hollywood Vodka, it helps them know they are more than just money. There would ALWAYS be safe tips for drinking and cautions when on the power platform and the site. We want people to enjoy life and have fun, while being safe in the process.
When news reports come out featuring Hollywood Vodka as a bad guy, or inspirer to evil, we will not hide it from anyone. Our goal is to let everyone know what the media is saying about it. We will in the process though remind everyone that we took all the caution labels and warning and made sure that everyone who buys our drink can see the warnings. We will remind people of the fun and safe ways to consume our vodka. Hollywood Vodka will always make sure that in case of a tragedy of any sort involving our vodka, that a highly trained and friendly professional will show up and represent Hollywood Vodka to the community and help do whatever is in our power to help right the wrong. While doing all of that, that same representative will blog about what they are doing while it is happening on the power platform for everyone to read.

Sex and the City 2 Parties pitch

Sex and the City 2 is a movie hit coming out tomorrow, so how can you market it to become a World Wide celebration? Here is a list of 7 parties that are being thrown for the movie: 1. Nashville's fashionistas are readying their stilettos for this premiere event. A walk on the exclusive pink carpet, VIP swag bags, and a Hollywood style after party will all be waiting for the attendees. Sexy for the Cure will celebrate the strength and confidence of every women, while supporting Women Rock For The Cure's pursuit of finding a cure for Breast Cancer. 2. At Paragary’s Bar and Grill, in Stockton California, 6 PM Friday May 28 they are having a party of a different kind. It starts with sipping cosmos and dancing, then moves onto some ladies only shopping. Tickets for the event will include a ticket to the 10 o’clock show with a red carpet entrance and no long line to wait in. 3.MAY 26: Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. 4. MAY 27: Girls' Night Out in the City at Morton's. Get dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film. 5. MAY 26: Cocktail Couture Girls' Night at the Melting Pot. The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation. 6. MAY 27: Fashion on the Scottsdale Waterfront at Olive & Ivy. The Arizona chapter of Fashion Group International and party girl Katie Campana invite you to join them at Olive & Ivy for signature cocktails, fashionable desserts by Dolce Art Cakes and small plates from the posh Mediterranean restaurant. Models from the Agency Arizona will walk around the misted party patio in movie-inspired looks styled by Robert Ballew and Shannon Campbell. After the mingling, the crowd will decamp to the Harkins Theatres at Scottsdale Fashion Square for a special viewing at 7 p.m. 7. MAY 27: Scottsdale Jean Company's party at Harkins, after party at Devil's Martini. Watch the movie in the comfort of a private theater at this event hosted by the Scottsdale Jean Company. While enjoying the movie, guests can also sip on Cosmopolitans and treat themselves to chocolate fondue provided by the Melting Pot. After the film, there will be an after party at Devil's Martini North with free cover and another complimentary cocktail, where guests can gossip about all things "Sex and the City."
Now that I’ve listed 7 parties being thrown here are 3 of my own ideas on what a place can do. 1. A cure for breast cancer idea where they also auction off replicas of the jewelry and dresses the girls wear in the film. The party would offer free margeritas with a $30 buy into the party. 2. A best look-a-like contest party. You charge to get in the door and for drinks. Have a dance off. Winner of the look-a-like contest wins a trip to New York City for 4 for a weekend and a $1000 shopping card. 3. Girls night out ultimate party here in Vegas. Cost would be about $50a person. Girls only. The club would have nothing but Chip and Dales looking males serving the drinks and bartending. There would be dancing and exclusive sales of clothing and accessories that are not even released yet. All 3 ideas would have the movie tickets included in the price.

Vodka Pitch

Ever imagine walking down the red carpet? Ever dream of being in the Spotlight? Have you ever wanted to know the feeling of having your name put on the Hollywood walk of fame inside one of those gold stars? How about taking that fame home with you in the form of an Oscar? Now you can. Hollywood Vodka is the drink even big movie stars dream of having. This high class drink will make you feel rich with floodlights and fans long after the last drop has been consumed. This 80 Proof Vodka is made like you’ve never heard of before. It is made using molecular sieve technology. Sounds Sexy doesn’t it? After a good distillation process,of filtering the vodka through gold plated wire mesh with the coal bringing the ethanol to 94.68%, you use the molecular sieve, which is a synthetic absorbent, to dehydrate the ethanol and turn it into 100% ethanol making it the purest way ever created. After all that sexy talk it’s mixed with water from Iceland to help give it a crisp taste that makes you feel like it was made on a bed of gold, which in a way it is. Now that you’re thirsty it’s time for you to find out how it’s bottled. Remember how I asked if you ever wanted to bring home an Oscar? That’s exactly what you would be doing. The Body of the bottle is in the same shape of an Oscar standing on a square from the Hollywood Walk of Fame with its own star. The Box would be mostly rectangular with the front almost completely clear leaving the Oscar in full view. On the sides of the front would be the great movie floodlights. The Oscar would be standing in front of a red curtain giving you the feel like you’ve moved to Hollywood. With this upscale vodka you won’t just drink like a movie star, you’ll Live like a Movie Star.

1967 Chevy Impala: A Rottweiler of a Car

In a time when muscle cars were epic and proved you were a man, none had much room. The 1967 Chevy Impala changed that. Some will even choose to call it a family car not a muscle machine. Those people have most likely never got a chance to drive such a car. With a V-8 6.5 liter engine, its maximum powers reaches up to 4800rpm. Imagine going from 0 to 60 in only 9.10 seconds and reaching ¼ of a mile in only 17 seconds. That doesn’t sound like just a family car anymore now does it? This is a car that when you pull up next to a vehicle of old people they all lock their doors. If that scares you from driving one, well it shouldn’t. The safety of this beast is top notch. One of the major safety add-on they had was a fully collapsible energy absorbing steering wheel column. In addition to that The 67 Impala also had side marker lights, and shoulder belts.
The Chevy Impala’s where always American made beauties, but the 67 jaw dropper screamed “Love me”. From the moment you see the slick silver grill, you’re eyes passionately moves to the lights, then across the smooth, seductive body. This eye candy will leave you so entranced; you’ll almost forget to blink. You’re heart will start racing as you vision yourself sliding into the leather seats, then you can feel yourself running your hands over the steering wheel, next you feel like time has stood still as you turn the key and hear the music the car makes as it turns on. The last thing you feel is the raw power as you press the gas, it’s enough to keep you obsessed and begging for more. The 1967 Chevy Impala is the perfect mix between dream beauty and raw monstrous power.