Commercial Concept

So the Commercial Concept is that we see a red carpet scene and a girl walks into the frame. As she walks she is all dressed up and the camera men shot out "over here. Over here" and she stops and does a couple cute poses. Then the scene begins to look round and almost like a bubble. The Bubble POPS and we see the same girl in plain clothing sitting on a couch with a guy. The guy says, "You okay Hun?" She answers back, "Yes I was just having a vision." "Really? I had one too," replies the guy. "What was it?" the girl asks. "I got out of a speeding ticket because I was famous." They laugh and drink as it fades out. It fades back in showing the Hollywood Vodka Bottle and a voice over says, "Don't just drink, LIVE like a star......Please drink responsibly."

MISSION STATEMENT

Our mission statement is to use the longing and ever growing culture of Hollywood and the want of fame to give the world a new, and impressive, Vodka that makes everyone feel like a movie star. “Culture is pervasive. What people eat, how they dress, what they think and feel, and what language they speak are all dimensions of culture.” (MKTG, Lamb Hair McDaniel, Pg. 69)

OBJECTIVE

“Companies cannot thrive for long in a world where billions of people are suffering and are desperately poor. Thus, it is in business’s interest to find ways to attack society’s ill.” (MKTG, Lamb Hair McDaniel, Pg. 29) With that in mind our objective is not only to bring the look of Hollywood to people, but also the feeling of doing good for the world like a few of the major stars try to do. While making a bottle painted in gold, under the paint will be recycled glass that has been melted down a reformed. Every customer will be able to take pride in what they are drinking while knowing they are doing well for our future. A happy future for the people of the world keeps happy and long customers. “Marketers need to understand that keeping current customers satisfied is just as important as attracting new ones, if not more so.” (MKTG, Lamb Hair McDaniel, Pg. 95)

SWOT

Strength: What makes us able to stand out from the rest from the very beginning is that we have an appeal already longed for by a large portion of the world. “Competitive advantage is a company and its products are perceived by the target market as significant and superior to the competition.” (MKTG, Lamb Hair McDaniel, Pg. 19) By making vodka that attracts all sorts of people, and makes them feel proud of the vodka they are drinking gives us an advantage that most companies that have been around for a long time, don’t even have.

Weakness: Our only major weakness is the fact that there is so many different types of vodka already out on the market. While some may worry too much about all the different vodkas, but we will just keep a good competitive intelligence to keep our eyes on the sales and who’s doing better. “Derived from military intelligence, competitive intelligence is an important tool for helping a firm overcome a competitor’s advantage. Specifically, competitive intelligence can help identify the advantage and play a major role in determining how it was achieved.” (MKTG, Lamb Hair McDaniel, Pg. 128)

Once you know, then the weakness isn’t as scary as some companies might think.

External Opportunities: With so many ways to sale and market to the whole world the opportunities are endless. One of the top major opportunities is the ability to sale anywhere in the world using the Internet. It’s a tool every company should utilize.

Threats: Like most alcoholic drinks one of the main threats is having a bad rep with people. Whenever someone drinks and drive most people start to point fingers at the drink the person was drinking and not at the person drinking and driving. Hollywood Vodka is all about safety. We want our customers to drink responsibly and stop that threat.

TARGET MARKET

Considering most people older then 45 years old doesn’t care as much about fame and being a star our target market is set more for the men and women 21 to 45. But our brand is made to appeal to all categories of people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time. Cost per contact, therefore, is typically very low.” (MKTG, Lamb Hair McDaniel, Pg. 212) And with a name like Hollywood Vodka, and a classy, crisp taste, our main market is to make our product one that people will always stay loyal too. “A consistent preference for one brand over all others is quite high in some product categories. The best generator of repeat sales is a satisfied customer.” (MKTG, Lamb Hair McDaniel, Pg. 136)

PRODUCT

Most companies hire a marketer to make the “seem” better then most brands. “The marketer attempts to convince consumers that a particular brand is distinctive and that they should demand it over competing brands.” (MKTG, Lamb Hair McDaniel, Pg. 109) This is one thing we wont do. It comes down to the simple fact that we don’t need to do it. Our product makes itself distinctive and offers an amazing Experience quality, which is something that doesn’t need to be “forced” into the minds of our customers. It just happens. “Experience quality is a characteristic that can be assessed only after use.” (MKTG, Lamb Hair McDaniel, Pg. 160)

PROMOTION

“A sale does not depend on aggressive sales force but rather on a customers decision to purchase a product.” (MKTG, Lamb Hair McDaniel, Pg. 6) Too many companies out there already gives off an aggressive feel in their sales. We want our customers to feel WANTED and CARED about and less like a bank account. Our promotions will keep that in mind even when we already seem like an underdog by being new. Major companies underestimate the power of places and companies that hasn’t been heard of before. “Countries and companies that were never considered major players in global marketing are now important, some of them showing great skill.” (MKTG, Lamb Hair McDaniel, Pg. 47)

When promoting Hollywood Vodka we will always keep in mind some of the biggest events that can help promote us without even knowing. Those events are award shows. By having a product that gives the feel of being a major Hollywood award it’s always going to have high sales in certain “seasonal” times. “Seasonal Media Schedule is products like cough syrup and sunscreen, which are used more during certain times of the year, tend to follow a seasonal strategy. “(MKTG, Lamb Hair McDaniel, Pg. 239) Many people who would buy during these times would most likely be loyal customers. Since our loyal customers are the ones that would keep us in business they are a major part of our promoting factor. ”The objective of loyalty marketing programs is to build long-term, mutually beneficial relationships between a company and its key customers.” (MKTG, Lamb Hair McDaniel, Pg. 247)

DISTRIBUTION

“As more people embrace online shopping, an increasing number of retailers are using multiple distribution channels.” (MKTG, Lamb Hair McDaniel, Pg. 178) Our main source of distribution would be online selling and shipping directly to the house. While most companies use the theory that, “The farther buyers are from sellers, the more they pay, because transportation cost generally increase with the distance merchandise is shipped. “(MKTG, Lamb Hair McDaniel, Pg. 284) Hollywood Vodka believes that people go through too much stress with money to begin with. Even though our price is a little higher we want to give our customers a break by always paying the shipping for them. While most companies will solely rely on in store sales, to keep it simple for everyone, Hollywood Vodka will only be sold in major alcohol stores and on the Internet. “Online retailing has exploded in the last several years as consumers have found this type of shopping convenient and, in many instances, less costly.” (MKTG, Lamb Hair McDaniel, Pg. 201)

Price

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“A fixed cost does not change as output is increased or decreased.” (MKTG, Lamb Hair McDaniel, Pg. 268) No matter what is happening in output our prices will always stay the same. Our Price is set to $75 a bottle for 1.75 liters. That price may seem too high for most people to want to try, so we will have small shot bottles on sale for only $8. The point in the shot bottles is to gain some Adopters to our product. “A person who buys a product never before tried may ultimately become an adopter, a consumer who was happy enough with his or her trial experience with a product to use it again.” (MKTG, Lamb Hair McDaniel, Pg. 152)

IPLEMETAL EVALUATION CONTROL

Hollywood Vodka will constantly do surveys and check-ins with our customers to make sure not only that our product is saleing, but also that our customers are always happy. “A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers.” (MKTG, Lamb Hair McDaniel, Pg. 295)

Social Media

Image if Hollywood Vodka was real if you would. It becomes a huge hit with the masses and found in every major store and bought online frequently. Now image something going wrong. Any scenario you can think of. Maybe a minor is brought to the hospital with alcohol poisoning from drinking Hollywood Vodka. Or a young man drinks and drives and kills someone and a bottle of Hollywood vodka is in his car. Would that make you stop drinking it? It would for some people. So how would Hollywood Vodka protect itself and even use the Social Media to Support it? Hollywood Vodka takes great pride in its friends and fans. The customer isn’t just a customer, it’s a family. If something bad happens to a customer something bad happens to Hollywood Vodka.
“Make a mistake and they’ll tell you everything you’re doing wrong,” Allen Silken, Atkins’ senior director of marketing says. “They tend to rise up and vocalize it.” When speaking these words the senior director of marketing for Atkins’ is talking about having a power platform for their customers. A power platform is an online way for customers to get access to interact with other customers, provide answers to frequently asked questions, take quizzes, and read about the news surrounding the product and many other things that could interest the customers. By keeping them in the loop with everything going on in the life of Hollywood Vodka, it helps them know they are more than just money. There would ALWAYS be safe tips for drinking and cautions when on the power platform and the site. We want people to enjoy life and have fun, while being safe in the process.
When news reports come out featuring Hollywood Vodka as a bad guy, or inspirer to evil, we will not hide it from anyone. Our goal is to let everyone know what the media is saying about it. We will in the process though remind everyone that we took all the caution labels and warning and made sure that everyone who buys our drink can see the warnings. We will remind people of the fun and safe ways to consume our vodka. Hollywood Vodka will always make sure that in case of a tragedy of any sort involving our vodka, that a highly trained and friendly professional will show up and represent Hollywood Vodka to the community and help do whatever is in our power to help right the wrong. While doing all of that, that same representative will blog about what they are doing while it is happening on the power platform for everyone to read.

Sex and the City 2 Parties pitch

Sex and the City 2 is a movie hit coming out tomorrow, so how can you market it to become a World Wide celebration? Here is a list of 7 parties that are being thrown for the movie: 1. Nashville's fashionistas are readying their stilettos for this premiere event. A walk on the exclusive pink carpet, VIP swag bags, and a Hollywood style after party will all be waiting for the attendees. Sexy for the Cure will celebrate the strength and confidence of every women, while supporting Women Rock For The Cure's pursuit of finding a cure for Breast Cancer. 2. At Paragary’s Bar and Grill, in Stockton California, 6 PM Friday May 28 they are having a party of a different kind. It starts with sipping cosmos and dancing, then moves onto some ladies only shopping. Tickets for the event will include a ticket to the 10 o’clock show with a red carpet entrance and no long line to wait in. 3.MAY 26: Biltmore Fashion Park is turning the concept of dinner and a movie into a buzz-worthy event. Guests can choose from a list of different restaurants that will be serving special three-course dinners, so you and your girlfriends can go to the sexy restaurant Christopher's Crush Lounge or the high-end Capital Grille. Earlier in the day, ticket holders can also shop at Saks Fifth Avenue, sip Sak-tinis, listen to live music and get beauty touch-ups. Finally, the night caps off with the midnight screening of the film at the AMC Esplanade. 4. MAY 27: Girls' Night Out in the City at Morton's. Get dolled up with your favorite girls and head to Morton's, where they will be hosting a cool cocktail party. The steakhouse is partnering with Banana Republic to put on a safari-themed fashion event with looks that would fit right into the film's desert scenes. Guests can nibble on a menu of appetizers, including petite filet mignon sandwiches and mini crab cakes. There will also be themed cocktails such as the Miranda Manhattan and Charlotte's Cherry Kiss. Then the group will head to Harkins Scottsdale 101 to watch the film. 5. MAY 26: Cocktail Couture Girls' Night at the Melting Pot. The Valley's three Melting Pot locations want their guests to indulge at this "SATC" party. Each person will get to enjoy a cheese fondue, petite entrée and chocolate fondue, and sip on cocktails with names such as Blond Ambition, Glamour Girl and Jet Setter. Ticket prices also include passes to the midnight showing of the film. The midnight showing will be at the Harkins Theatres closest to the restaurants, so those would be in Peoria at the Harkins Arrowhead, in Tempe at Arizona Mills and in Scottsdale at the Scottsdale 101 development. Also all this month, $2 from each of the "SATC" cocktails sold will benefit the Cystic Fibrosis Foundation. 6. MAY 27: Fashion on the Scottsdale Waterfront at Olive & Ivy. The Arizona chapter of Fashion Group International and party girl Katie Campana invite you to join them at Olive & Ivy for signature cocktails, fashionable desserts by Dolce Art Cakes and small plates from the posh Mediterranean restaurant. Models from the Agency Arizona will walk around the misted party patio in movie-inspired looks styled by Robert Ballew and Shannon Campbell. After the mingling, the crowd will decamp to the Harkins Theatres at Scottsdale Fashion Square for a special viewing at 7 p.m. 7. MAY 27: Scottsdale Jean Company's party at Harkins, after party at Devil's Martini. Watch the movie in the comfort of a private theater at this event hosted by the Scottsdale Jean Company. While enjoying the movie, guests can also sip on Cosmopolitans and treat themselves to chocolate fondue provided by the Melting Pot. After the film, there will be an after party at Devil's Martini North with free cover and another complimentary cocktail, where guests can gossip about all things "Sex and the City."
Now that I’ve listed 7 parties being thrown here are 3 of my own ideas on what a place can do. 1. A cure for breast cancer idea where they also auction off replicas of the jewelry and dresses the girls wear in the film. The party would offer free margeritas with a $30 buy into the party. 2. A best look-a-like contest party. You charge to get in the door and for drinks. Have a dance off. Winner of the look-a-like contest wins a trip to New York City for 4 for a weekend and a $1000 shopping card. 3. Girls night out ultimate party here in Vegas. Cost would be about $50a person. Girls only. The club would have nothing but Chip and Dales looking males serving the drinks and bartending. There would be dancing and exclusive sales of clothing and accessories that are not even released yet. All 3 ideas would have the movie tickets included in the price.

Vodka Pitch

Ever imagine walking down the red carpet? Ever dream of being in the Spotlight? Have you ever wanted to know the feeling of having your name put on the Hollywood walk of fame inside one of those gold stars? How about taking that fame home with you in the form of an Oscar? Now you can. Hollywood Vodka is the drink even big movie stars dream of having. This high class drink will make you feel rich with floodlights and fans long after the last drop has been consumed. This 80 Proof Vodka is made like you’ve never heard of before. It is made using molecular sieve technology. Sounds Sexy doesn’t it? After a good distillation process,of filtering the vodka through gold plated wire mesh with the coal bringing the ethanol to 94.68%, you use the molecular sieve, which is a synthetic absorbent, to dehydrate the ethanol and turn it into 100% ethanol making it the purest way ever created. After all that sexy talk it’s mixed with water from Iceland to help give it a crisp taste that makes you feel like it was made on a bed of gold, which in a way it is. Now that you’re thirsty it’s time for you to find out how it’s bottled. Remember how I asked if you ever wanted to bring home an Oscar? That’s exactly what you would be doing. The Body of the bottle is in the same shape of an Oscar standing on a square from the Hollywood Walk of Fame with its own star. The Box would be mostly rectangular with the front almost completely clear leaving the Oscar in full view. On the sides of the front would be the great movie floodlights. The Oscar would be standing in front of a red curtain giving you the feel like you’ve moved to Hollywood. With this upscale vodka you won’t just drink like a movie star, you’ll Live like a Movie Star.

1967 Chevy Impala: A Rottweiler of a Car

In a time when muscle cars were epic and proved you were a man, none had much room. The 1967 Chevy Impala changed that. Some will even choose to call it a family car not a muscle machine. Those people have most likely never got a chance to drive such a car. With a V-8 6.5 liter engine, its maximum powers reaches up to 4800rpm. Imagine going from 0 to 60 in only 9.10 seconds and reaching ¼ of a mile in only 17 seconds. That doesn’t sound like just a family car anymore now does it? This is a car that when you pull up next to a vehicle of old people they all lock their doors. If that scares you from driving one, well it shouldn’t. The safety of this beast is top notch. One of the major safety add-on they had was a fully collapsible energy absorbing steering wheel column. In addition to that The 67 Impala also had side marker lights, and shoulder belts.
The Chevy Impala’s where always American made beauties, but the 67 jaw dropper screamed “Love me”. From the moment you see the slick silver grill, you’re eyes passionately moves to the lights, then across the smooth, seductive body. This eye candy will leave you so entranced; you’ll almost forget to blink. You’re heart will start racing as you vision yourself sliding into the leather seats, then you can feel yourself running your hands over the steering wheel, next you feel like time has stood still as you turn the key and hear the music the car makes as it turns on. The last thing you feel is the raw power as you press the gas, it’s enough to keep you obsessed and begging for more. The 1967 Chevy Impala is the perfect mix between dream beauty and raw monstrous power.

Difference between Marketing and Advertising

According to Don Draper from the T.V. show Mad Men, "Advertising is happiness." How true is that statement? And how is Advertising and Marketing different from each other? Most people don't notice, but they are two totally different aspects.

Advertising is more about the media talking and selling a specific item by trying to find different ways to tell people WHY they should buy it. It's more about capturing our attention and make us think that we WANT or NEED what they are selling. It’s a way to make us feel HAPPY about getting a product, which sometimes means leaving out the truth of what the product does or what it really is for. According to About.com the meaning of Advertising is, “The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” This all comes back around to making people feel happy and like they are making the right choice by choosing the product.

On the other side you have Marketing. Marketing is more customer and strategy based. For a product to do well you need to make sure to have a good marketing plan. Know who the product is for. Split it up. Are you aiming to target single women or married? Are you making a product that will help the poor or made only for the rich? Marketing is all about planning, people, demographics and target customers. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to Marketpower.com

So what’s the real difference? Think about Marketing as being a broader term. Inside the term marketing you have sub-categories like; market research, media planning, product pricing, distribution, sales strategy, and community involvement. Well in the sum of it all Advertising fits in that same group, it’s one of the very powerful tools of Marketing.

The American Dollar

Should the American Dollar be week or strong? The logical choice isn’t the choice you think we should make. The most beneficial answer would be to make the American Dollar average. Not too strong or week. In a perfect world that’s what we would be able to do. There would be a fair demand for American goods and we wouldn’t owe too much to other countries. In the end do we live in a perfect world? So then if you had to choose ONLY between weak or strong, what would the choice be?
Personally, after thinking hard about this, I would say a strong dollar. The downfall to a strong dollar is that we might end up buying things from outside the country more, hurting our own. If the Dollar is strong then we can buy things from over seas way cheaper then from our own. It also makes factories that are still in the U.S. want to outsource to other countries cause they can pay them so much less then paying American Citizens. By doing all this we can end up losing more and more jobs then we already have. Now look at the good parts about it. If it’s stronger then we can BUY MORE. Think about our economy. We are all raised to be buyers. From the moment we can watch television images of things we think we want or “can’t” live without flow into our minds. Americans in the end are materialistic and always wants more. More food in their house, more toys to play with, more room to run around in, just more of everything. By having that U.S. dollar being strong it makes it easier to buy more. Do we really need to buy more? No we don’t, but we like it. Plus we like being a superpower in the world. How can you be a superpower if you’re not worth anything?

Bad costumer service

One of the worst costumer service experiences I have had recently was with Wal-mart. I had a clogged sink at home and from working in construction for years before joining the military I knew exactly what to do. I just needed the tools to do it, so to Wally World I went. After searching myself for about 20 minutes I couldn’t find the right tools anywhere. If I knew where an Ace Hardware was I would have just gone there, but I didn’t. So after walking up and down each aisle and not finding anything I decided just to man up and ask someone. The problem was after searching for 20 minutes I haven’t even seen one employee. Final after another 15 minutes of searching, for a person this time, I found someone and I asked them if tools and hardware was their area, they said “yes”. “Thank god,” I mumbled before I told them the tool I needed. That’s when I ran into the real problem. They had no Idea what I was talking, and then they searched for it and asked other people. I got fed up with it all and found something else totally different and chose that I would just go home and get creative and FIND a way to make it work. The reason this was such a big deal to me was it was the third time that week that I went into Wal-mart and got either the wrong information or found someone working in an area and not having any idea about what they do. You would think if you are making a “living” there you would take the time out to a least know what you are selling.

On a lighter note, now I will talk about a good customer service experience I have had. I have Auto insurance with Progressive. They may not cover “wear and tear”, a problem I have now, but they did give good service with great timing one night when I really needed a break. I was at school last quarter and I accidently locked my keys in my truck. I didn’t want to break a window or anything so I called progressive. Not only did they cover it but they had someone there before an hour to help me. They were very nice on the phone and even called me back to make sure the guy showed up on time. I was very relieved and satisfied with that service.

About me draft

Hi, I’m Timothy Salmon the filmmaker. Films have started to loose their touch more and more as time goes by. We always seem to keep moving forward with technology and the way over use of bad CGI in our films. In my filmmaking I will use CGI only when necessary, without any overuse. I’m a firm believer that most effects should be Special Effects, not just visual. The reason older movies did so well and meant so much to use was because we felt like part of it. We were living the adventure, the love, and the fear, not just watching it. There are way to many movies that people walk into the theaters, paying with their right arms, and walks out just to forget the movie the next day. They forget the story, if there even is one, and they forget all the details. It’s very said to hear someone say a movie was good yet they can’t even tell you what’s good about it. They can’t tell you all the major events. If you cant remember the events they what are you paying for? My goal is to bring back that creativity, that love, that fear, and that life people seem to miss so much in movies. When it comes down to it all the movies are for the people of the world, and it’s time that we take it back.